Brands

TOYSEZ Brand

52TOYS

52TOYS is a Chinese designer toy company founded in 2015. The brand develops both original intellectual properties and licensed character products, with its portfolio spanning blind box figures, transforming mecha toys, and artist collaborations. Its flagship original IPs include Nook, Sleep Elves, Panda Roll, and the BeastBOX line — China's first independently developed transforming mecha toy series, launched in 2016. 52TOYS also holds licensing agreements with major global franchises including Tom and Jerry and various Disney and Pixar properties, and has established distribution partnerships across Japan, North America, and Southeast Asia.

52TOYS records

Characters, series, and collectibles connected to 52TOYS.