Dreams

Dreams Inc. is a Japanese toy company founded in 1996. The company's stated mission is to create products that relieve mental fatigue and heal the soul. Its flagship product, Sonny Angel, launched in 2004, is a line of small cherub-like figurines — typically 8.5 cm tall — featuring a nude baby boy form paired with a rotating series of themed headpieces including animals, fruits, vegetables, and seasonal motifs. Released in blind box format across dozens of series annually, Sonny Angel has cultivated a devoted global collector following and become one of the most recognized Japanese designer toy IPs in the world.