Brands

TOYSEZ Brand

HEYONE

HEYONE is a Chinese original designer toy brand founded in 2022. The brand positions itself around emotional storytelling and playfulness, targeting collectors with characters designed to carry distinct inner worlds and personalities. Its primary IPs are OZAI — a forever-curious figure who meets life's mysteries with a spirit of mischief — and MIMI, a dreamy and introspective character designed to evoke comfort and emotional resonance. HEYONE produces blind box series and limited-edition collectibles, and has expanded internationally through trade shows and pop-up retail events across Southeast Asia, Europe, and North America.

HEYONE records

Characters, series, and collectibles connected to HEYONE.