Mercis

Mercis bv is a Dutch rights management company founded by Dick Bruna and Huberte Bruna to steward the worldwide intellectual property of Miffy (Nijntje) — the minimalist rabbit character created by Dick Bruna in 1955. Mercis manages licensing, publishing, and brand partnerships for Miffy and all associated Bruna characters across more than 50 countries. The company maintains strict quality standards for all licensed products, including designer toy and collectible releases, ensuring Miffy's iconic visual simplicity is preserved across every collaboration.