MY OWN CULTURE

MY OWN CULTURE is a Chinese designer toy brand founded in 2021, specializing in original IP development across collectibles, visual art, and storytelling. The studio is known for a darker, more narrative-driven aesthetic compared to mainstream blind box brands. Its flagship IP, Mr. Bone — a skeletal figure styled with a hoodie, headphones, and urban fashion accessories — originated as a comic series debuting in June 2012 before evolving into a collectible toy line. Other IPs include Yandere Girls and KASA. MY OWN CULTURE positions itself as a full IP development platform, building character universes intended to extend into animation and gaming alongside physical collectibles.