NAYANAYA

NAYANAYA is a Chinese designer toy brand founded around 2022, based in Dongguan, China. The brand creates original IP collectibles centered on the Kimmon character — a mascot described as an 'Architect of Dreams' whose mission is to weave hopes and aspirations into physical form. NAYANAYA produces blind box series, plush pendants, and limited-edition collectibles, expanding steadily across the Asian designer toy market.