Rolife

Rolife is a Chinese cultural and creative brand established in 2017 as a sub-brand of ROBOTIME Group. Rolife expanded into the designer toy segment by developing original character IPs, the most prominent of which are Nanci and Suri. Nanci, designed by Chinese artist Sadie and introduced in 2021, is depicted as an eternally curious child living in a world populated by bubble-blowing creatures. Suri is a fairy character awakening from a flower, characterized by long ears and a heart-shaped nose. Both IPs are released in blind box series. Rolife distributes its products internationally and operates dedicated online retail channels, combining its DIY craft heritage with the growing global appetite for character-based collectibles.