Brands

TOYSEZ Brand

Tokidoki

tokidoki is a lifestyle and designer toy brand created in 2005 by Italian artist Simone Legno alongside business partners Pooneh Mohajer and Ivan Arnold. The brand is rooted in Legno's love of Japanese pop culture, manga, and street art, resulting in a visual identity that blends Italian creative sensibility with Japanese kawaii aesthetics. tokidoki's most prominent collectible toy IP is Unicorno, a blind box series of small horned unicorn characters that debuted in 2011, with each series featuring multiple character variants including rare chase editions. Beyond vinyl toys, tokidoki produces apparel, accessories, and collaborations with major global brands, maintaining a strong collector following across North America, Europe, and Asia.

Tokidoki records

Characters, series, and collectibles connected to Tokidoki.

Fubuki collectible image
Collectible

Fubuki

Secret / Chase

TNT SPACE X Tokidoki Chibi Style Unicorno Seasons In Bloom Series

Snowfall collectible image
Collectible

Snowfall

Secret / Chase

TNT SPACE X Tokidoki Chibi Style Unicorno Seasons In Bloom Series