Brands

TOYSEZ Brand

TOPTOY

TOPTOY is a Chinese collectible toy retail chain and brand launched in December 2020 as a sub-brand of MINISO Group. TOPTOY sells a curated mix of third-party licensed products alongside its own proprietary IPs, with Maymei being its signature in-house character — released across multiple themed blind box series. The brand scaled rapidly by leveraging MINISO's extensive physical retail network, reporting annual sales of approximately 1.4 billion RMB within a few years of launch. TOPTOY has also expanded internationally as part of MINISO's global retail strategy, positioning itself as one of Pop Mart's most direct large-scale competitors in the collectible toy market.

TOPTOY records

Characters, series, and collectibles connected to TOPTOY.