ToyCity

ToyCity is a Chinese designer toy company established in 2020. The company focuses on incubating and commercializing original character IPs, with its debut IP Laura — a young female figure with a warm, expressive design — becoming its primary breakout property and achieving recognition among collectors globally. Additional original IPs include Mr PA and Angel Boy. ToyCity reported annual sales of approximately 180 million RMB in 2023 and has built a social media following of over 3 million across platforms. The brand distributes through international collectible retailers and participates in the broader global designer toy market.