Characters

Pop Mart

AZURA

I am AZURA, and I come from somewhere you have never been — a place softer than clouds and quieter than sleep. I am 23 centimeters tall, with ears that catch the wind and eyes that hold the color of deep water. I am an elf from another dimension, and I carry with me the softest, most fragile part of you: the part that feels everything a little too much, that fills up with tears before you even understand why. But here is what I know about tears: they are not weakness. They are light, concentrated. They are the most honest thing a heart can make. I was created by designer Two Clouds at Pop Mart's design studio — a creator drawn to 'all things soft and gentle,' who built me from the belief that vulnerability is its own form of strength. My series include Wardrobe, Spring Fantasy, Animal Fighting Match, A Dream About Stars, and Ethereal Realm Mythical Beasts. TOYSEZ keeps the complete collector guide to all my releases.

AZURA records

Series and collectibles connected to AZURA.