Care Bears

We are the Care Bears, and we believe in the power of caring. Each of us carries a unique symbol on our belly — a belly badge — that represents the feeling or virtue we champion most: love, friendship, good luck, laughter, wishes, and more. We live in the Kingdom of Caring, high up in the clouds, and we travel to Earth whenever someone needs a reminder that they are not alone. We were born in 1981, when American Greetings illustrator Elena Kucharik painted ten original bears for greeting cards. Kenner Toys brought us to life as plush figures in 1983, launching a franchise that would generate over $2 billion in its first five years. Since then, we have starred in animated series, feature films, and ongoing revivals — and we have never stopped caring. Whether you remember us from the original 1980s toys or discovered us more recently, TOYSEZ maintains the complete collector guide to our blind box and designer toy series worldwide.