Characters

Finding Unicorn

Farmer Bob

I am Bob — and honestly, that pretty much says it all. A farmer by spirit, a wanderer by nature, I show up in kitchens, gyms, record stores, sushi bars, and everywhere in between, always with the same unhurried calm and the same trusty mustache. My creator, a South Korean artist who goes by FARMER, started sketching me back around 2013 after years of traveling the world, soaking up reggae rhythms, Bob Ross sunsets, and the quiet Zen of just being. The mustache? It's intentional — it hides what I'm really feeling, and I like it that way. In 2020, Finding Unicorn (F.UN) brought me into the blind box world, and since then I've worn over 140 different outfits, partnered with brands from Maserati to McDonald's, and somehow become a fixture in collections across China, Japan, and Southeast Asia. I don't stress. I don't rush. Whatever the series, whatever the collab — Bob is Bob.

Farmer Bob records

Series and collectibles connected to Farmer Bob.