Hirono

Hirono is an introspective young boy with oversized eyes and disheveled hair, created by Chinese artist Lang for Pop Mart in 2021. The character captures the full spectrum of human emotions — love, joy, sadness, fear, kindness — reflecting the subtle ups and downs of everyday life. Inspired by Lang's personal experiences of loneliness and longing when he first moved to Beijing, Hirono has become one of Pop Mart's most celebrated and emotionally resonant IPs worldwide.