Characters

INSTINCTOY

INSTINCTOY

We are Muckey and Fluffy — the characters that Hiroto Ohkubo has been building since 2005, out of a small studio called INSTINCTOY somewhere in Japan. Muckey came first, in 2013. A bear, more or less. Except that Fluffy — a small flying creature with an instinct for comfortable fur — had already moved in. The head lifts. The teeth show. What the face does depends on the angle and the light, which was always the point. Ohkubo spent years refusing to explain any of it, which turned out to be the right decision. Fluffy went independent in 2019, released as Monster Fluffy: 18 parts, movable arms, available in colorways that glow in the dark. That same year, a soft vinyl figure we collaborated on with Takashi Murakami sold through the MoMA Design Store. In 2020, Pop Mart brought us into the blind box world — first with Relax, then Shock, then a series of collaborations that have continued ever since. In December 2025, INSTINCTOY held a 20th anniversary exhibition in Daikanyama, Tokyo. Ohkubo showed twenty years of figures. We were all there.

INSTINCTOY records

Series and collectibles connected to INSTINCTOY.

Cloud collectible image
Collectible

Cloud

Secret / Chase

Instinctoy Monster Fluffy Joyful Life Blind Box Series