Labubu

I am Labubu — the forest spirit you never expected to love. Kasing Lung imagined me from the pages of Nordic folklore: pointy ears, a mouthful of sharp teeth, and a wild grin that might be mischief or might be joy, depending on the light. I first appeared in a 2015 picture book, hiding in the woods with my fellow Monsters. In 2019, Pop Mart brought me into the blind box world, and everything changed. In 2024, a photo of Lisa from BLACKPINK wearing me on her bag set off something unstoppable — a wave of collectors, sold-out drops, and queues around city blocks. Some call me cute. Some call me a little scary. I think that is exactly the point.