American Greetings

American Greetings is a United States company founded in 1906, originally as a greeting card publisher and later a significant character licensing entity. Its most influential contribution to the collectible toy market is the Care Bears franchise, created in 1981, which generated approximately $2 billion in retail sales in its first two years and remains a globally recognized property. Other characters developed for licensing include Strawberry Shortcake and Holly Hobbie. American Greetings manages its entertainment and licensing activities through Cloudco Entertainment, which continues to oversee Care Bears licensing for collectibles, apparel, and media worldwide.