Finding Unicorn (寻找独角兽) is a Chinese designer toy and art IP company founded in 2018. The brand's core mission is to discover, incubate, and operate original artist IPs that merge contemporary art with collectible culture, expressed primarily through blind box figures, plush toys, and limited-edition art prints. Its portfolio spans nearly 20 IPs and over 100 product lines, featuring characters such as Farmer Bob — a freedom-themed figure designed by Korean artist Jo Young Woon — alongside ShinWoo, Molinta, zZoton, RiCO, and Agan, each developed in close collaboration with their originating artists. Beyond China, Finding Unicorn has expanded globally through its own e-commerce platforms, retail partnerships across North America and Europe, and brand collaborations with Apple, Coca-Cola, and Maserati.
Finding Unicorn records
Characters, series, and collectibles connected to Finding Unicorn.
